Direct Mail

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Direct Mail Programs

Direct mail works because it is perceived as personal, it is cost effective ... and virtually everyone has a mailbox!

People enjoy getting their mail; it's still one of USA's favorite daily activities. Over 75% of consumers bring in their mail the day it is delivered and sort it immediately. On average, consumers spend 30 minutes reading their daily mail.

Targeted mail is useful in providing helpful product/service information. In doing so, it provides real savings opportunities to consumers.

Attaching a magnet to your direct mail item delivers immediate impact at the mailbox and staying power in the home at an affordable price. There are many magnet options available when choosing a direct mail campaign. Please be sure to browse our SmartLine product offering and contact your Customer Service Representative for more assistance in creating a customized mail program to best fit your needs.

If we are mailing your postcards you are welcome to use our permit. We will add our permit information to your design prior to printing. If not, indicia information will need to be acquired. If we process the mailing for you, we are required to use our permit numbers.

All of the postcards we mail are mailed from the main Post Office in St. Louis, MO. If you, or a mail house, are preparing the mailing, the postcards must be dropped in the city in which the indicia was issued. If mailing from your local post office, we strongly recommend you check with them on their guidelines.

No. Unfortunately, even though the permit information says "US Postage Paid" it isn't actually paid until we deliver them to the post office. If you put them in a regular mailbox they will not get delivered. However, you can cover the permit information with a stamp and then mail them.

All mailing lists must be updated within 90 days prior to the mailing date. Lists must be updated using an approved Postal Service method such as NCOA or Fastforward. We can provide this service for a fee. Please call Factory or refer to current catalog for pricing. If the list is submitted on pressure-sensitive labels, we charge to attach to Smartline Cards in catalog quantities. Please contact Factory or refer to current catalog for correct charges. For non-profit mailings, please call for quote. If the list is provided on disk/email, be sure it's in ASCII text format including a sample of 25 records of the file. Excel spreadsheets are acceptable. Please submit lists to Customer Service; do NOT send with art files.


Understanding Postage Permits

  • 3/5 Digit Presort - Your customers' mailings will receive the best postal rates when their list is presorted as 3/5 digit. This means that your mailing list is presorted either by the first three digits or by all five digits of the zip code.
  • Permit Indicia - All postcards will be mailed from the post office or mail house where the indicia (permit imprint) was issued. Customers must have their permit number included in the indicia and it must be printed on the return address side of the Smartline Card. If you use our permit numbers, they will be mailed from St. Louis, MO.
  • Factory Mailings - If Factory processes the mailing, we will use our permit number and all postage must be paid in full prior to mailing.

Choose Direct Mail Item

Choosing the Direct Mail Item

Super Seal Card

Special Guidelines for the Super Seal Card

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