Variable data printing is a form of on-demand printing in which text, graphics and images may be changed from one printed piece to the next using information from a database or external file.
It is an effective tool for increasing ROI on marketing campaigns. Typical response rates for static print range from .5%-2%. With variable data printing businesses have the advantage of generating a higher response rate, typically ranging from 10%-15%
Variable data does not need extensive data to get real results. Creative use of variable text and images can produce scores of possibilities, even when all you have are names and addresses.
Variable data printing is personal. It is all about making a first impression that counts by recognizing each customer and acknowledging their importance.
Geo-mapping is another form of variable data printing that allows you to map each individual addressee to a specific location. This could be used for a new store or urgent care opening to map each client from their house to the new location.